To test this theory I decided to set up a drop shipping store in a completely different vertical. I used the same formula of buyer intent traffic and then after capturing the correct "pure" data I created custom audiences out of the data.
The product I tested first was an umbrella. It was an evergreen product, very basic and it sold like crazy. So much so that I had to find multiple suppliers from China to support the sales.
Now, 3 years later and over 6 million dollars in revenue out of 5 different Shopify stores in multiple verticals I have proved the "theory" into a "winning system"